About the NJ Food for Thought School Breakfast Campaign

Led by Advocates for Children of New Jersey and the New Jersey Anti-Hunger Coalition, the Food For Thought campaign is driven by a statewide steering committee that includes state agencies, anti-hunger, education and health organizations and child advocates. The Food Research Action Center, the American Dairy Association and Council and the Mid-Atlantic Dairy Council are the campaign’s national partners.

The campaign surpassed its goal of increasing participation in the federal School Breakfast Program by 65 percent by June 2014. In fact, participation rose 75 percent from September 2010 to April 2015, meaning that 101,000 more children are receiving a healthy breakfast each school day. The campaign has set a new goal to achieve a 60 percent participation rate among students who also eat free or low-cost lunch at school.

The steering committee is working to build statewide support for school breakfast expansion in a variety of ways. Committee members also work closely with local school districts, helping to overcome challenges to implementing breakfast after the bell in target districts.


List of partners:

  1. Advocates for Children of New Jersey
  2. American Dairy Association North East
  3. American Heart Association
  4. Boys and Girls Club in New Jersey
  5. Empower Somerset
  6. Evangelical Lutheran Church America
  7. Food Research and Action Center
  8. Healthy Schools Now Coalition
  9. Joint Committee on Public Schools- NJ Legislature
  10. NJ Action for Healthy Kids/AtlantiCare
  11. NJ Anti-Hunger Coalition
  12. NJ Association of School Administrators
  13. NJ Catholic Conference
  14. NJ Charter School Association
  15. NJ Department of Agriculture
  16. NJ Department of Education
  17. NJ Department of Health
  18. NJ Dietetic Association
  19. NJ Education Association
  20. The NJ Federation of Food Banks
  21. NJ Hunger Prevention Advisory Council
  22. NJ League of Municipalities
  23. NJ Partnership for Healthy Kids
  24. NJ Principal and Supervisors Association
  25. NJ PTA
  26. NJSACC, the Network for NJ’s Afterschool Communities
  27. NJ School Boards Association
  28. NJ State School Nurses Association
  29. NJ School Nutrition Association
  30. NJ State Library
  31. NJ Urban Mayor’s Association