Summer Meals Social Media Outreach

Social media is another great way to inform parents and children about summer meals, as well as highlight the work being done all summer. Here are some tips for effectively social media promotion:

1. Use pictures whenever possible, especially images from your summer meals programs.
2. Link to a web page with site locations, meals served and times meals are served.
3. Engage community and faith-based organizations, local government, the school district and others to post on their social media networks. Provide sample posts and pictures.
4. Have your meals sites post pictures and messages regularly on their social media networks.
5. Use your social networks to promote your kick-off and other events.
6. Share videos, photos and other content with your online network and organizations you are partnering with.
7. Consider buying Facebook ads to attract kids and parent to learn more about summer meals. Be sure to promote site locations.

Sample Social Media Posts

Facebook
Remember to add pics of kids eating and having fun!

Free food, friends and fun! Kids and teens can get FREE meals all summer long at sites across the community. (Link to your webpage with meal sites/locations or provide other local contact info). #njsummermeals.

School’s out but food, friends and fun are still in! Kids and teens who eat meals at school can also get FREE healthy meals during the summer in a fun, safe place. (Link to your webpage with meal sites/locations or provide other local contact info) #njsummermeals.

FREE food, friends and fun! Many sites in the community offer fun learning and recreational activities so kids and teens can eat a healthy, free meal while staying active and spending time with friends. (Link to your webpage with meal sites/locations or provide other local contact info) #njsummermeals.

Don’t let summer be the hungriest time of the year. Healthy summer meals are in your neighborhood. (Link to your webpage with meal sites/locations or provide other local contact info) #njsummermeals.

Kids and teens can stay active and eat right this summer! FREE summer meals that follow USDA nutrition guidelines are available in your community. Learn more! (Link to your webpage with meal sites/locations or provide other local contact info) #njsummermeals.

FREE summer meals are no hassle! Parents don’t need to apply. Just bring your child to a safe summer meals site. Free summer meals help stretch tight family budgets. (Link to your webpage with meal sites/locations or provide other local contact info). #njsummermeals.

Twitter 
@USDA funds #free #njsummermeals 4 kids & teens! Find out where meals are in your community. (Link to your webpage with meal sites/locations or provide other local contact info)

#Free #njsummermeals help make sure kids & teens get food they need 2 stay healthy in the summer. Find meals in your community. (Link to your webpage with meal sites/locations or provide other local contact info) #njsummermeals
Studies show that kids are at higher risk for both hunger and obesity during the summer months. Find #free #njsummermeals. (Link to your webpage with meal sites/locations or provide other local contact info)

Many #free #NJSummerMeals sites offer educational/recreational activities for kids of all ages. Get more info. (Link to your webpage with meal sites/locations or provide other local contact info)

Healthy meals = healthy kids. Make sure kids in your community know where to find #SummerMeals. (Link to your webpage with meal sites/locations or provide other local contact info) #njsummermeals